What We Do

“Data is powerful but confusing. How can we use it for good; bring genuine benefits? This is the goal for Noggin.”

Our goal is to bring data analysis to the smaller business, to help key decision-makers plan and execute their choices with firm evidence and clear cases for success.

The time is right. Falling computer costs, rising availability of data and an appreciation of the possibilities it can bring.

The kinds of data analysis previously only enjoyed by big business is increasingly available to the masses, and we can help navigate the options, advise on best practise, and bring value & competitive advantage to organisations.

With these new opportunities, there are dangers. We will continue to push for user rights and protection of privacy; challenging improper use of data. We encourage education, showing both users and practitioners the risks & challenges involved.

About the Creator

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Sven Latham is a successful, seasoned expert in computer science, operations and data management. He has worked in a variety of sectors, including local & national government, defence, travel and financial areas.

Noggin is Sven’s ambition to tackle the existing data market – where data is seen as a necessary evil, often overpriced and over-hyped.

Using his operational and technical experience, Noggin taps into machine learning, data acquisition and reporting to find ways to use data sensibly, delivering real value to its customers.

Sven is the brains behind the operation, and has built Noggin and its services pretty well from the ground up. The company is financially sound, highly automated and the infrastructure is hosted in secure, managed facilities. All this allows us to keep the costs down so we can provide you a service without breaking your budgets.